How to elevate your podcast’s presence on Twitter
People on Twitter look to podcaster profiles and Tweets as a source of information for their favorite shows.
Twitter is the home of breaking news and updates. Fans love to see when their favorite podcasts are launching a new season, going on tour, or endorsing a fellow podcast for their next listen. Up-and-coming and established podcasters alike are using Twitter to help expand and inform their audience. Check out the below suggestions to advance your presence on the platform.
Use Twitter as a source for your stories
During the planning period of your podcast, think about how Twitter can be beneficial for asking your listeners questions. A true sounding board, Twitter can be used for story sourcing, inspiration, or a way to gather feedback.
Ask your listeners what they want to learn more about in your upcoming season. If you are in the how-to genre, ask listeners what skill they want to learn. If you are in the true crime genre, ask listeners if there are any cases they would like you to investigate. A great way to attract and retain listeners is to create content they are hungry for in anticipation of your upcoming season.
Introduce your new podcast to the world
Creating and launching a podcast is no easy feat, so make sure you tell your followers about it in advance, and be sure to Tweet the day it launches. Tweeting on the same day and including a link to your episode is important to help drive new listeners directly to the subscription page.
Use video to give your Tweet more stopping power in people’s timelines. Use audio snippets from the podcast to create an audiogram to entice fans and share a preview of your work.
Mention the host and/or studio in your Tweet
Mentioning relevant podcast stakeholders in your Tweets connects them to the conversation. It also creates an opportunity for them to reply or Retweet the content, further extending your Tweet’s reach.
Mentioning the host, producer, studio, or sponsor also makes your Tweets more informative. Not only are you endorsing the other relevant parties, but you are providing an easy way for listeners to learn more about them.
Ask the person you are mentioning, such as the host or producer, to either Retweet or quote Tweet your original Tweet to get maximum exposure.
Use one specific hashtag when Tweeting about your show
Hashtags are great for both connecting conversation and promoting discoverability. Use your chosen hashtag to announce a new season, on your launch day, to highlight weekly episodes, share the finale, and even to Tweet continuously after the season ends. Hashtags make it easy to tune back into the conversation around your show, too.
Here are some tips for creating your podcast hashtag:
- Make it easy to remember
- Ensure it is easy to spell
- Research how it’s being used already
- Avoid using all caps
- Don’t include contractions
Create your show-specific hashtag during the planning phase of your new show, and have your team Tweet the hashtag when launch day comes around.
Reply to fan questions
Developing your audience base begins with connecting with them.
Start a conversation on Twitter by replying to a listener’s Tweet. Replying to a question makes your fans feel heard and valued.
If you are replying to a listener question about the show, include a link to the specific episode.
Cross-promote other podcasts
There’s nothing worse than finishing your favorite podcast and being left with nothing to listen to next.
Solve this problem by endorsing your current favorite listen, or other shows from within your podcast network. This is a great way to share the love and inform listeners about what’s airing or premiering in the coming weeks.
You can support a new podcast by mentioning their username, including an image of their cover art, or sharing a link to their podcast platforms.
Create a plan or content calendar with other podcasts within your network to promote each other.
Tweet about bonus episodes
Besides the premiere, weeklies, and the finale, you should also Tweet about the bonus episodes. If fans haven’t yet subscribed, you want to make sure they are aware of any new or unscheduled episodes you are releasing.
Plugging the link to subscribe to your podcast never hurts! Include it so listeners know how to always get your podcast delivered to their phone, especially the bonus episodes your fans may not be expecting.
Invite listeners to your tour
Taking your podcast on the road is a big deal, and your listeners on Twitter want to see you IRL.
Celebrate news of an in-person tour (and help boost ticket sales) by Tweeting a link with ticket information to keep fans up to date.
When Tweeting about your tour, include an image that has the tour dates and locations as a way to share additional pertinent information.
Resurface older yet awesome content
Fans want to be reminded of your episodes — old and new. Reshare successful episodes weeks, months, or even a year after they originally aired to highlight your favorite interviews and keep your podcast in people’s minds between seasons.
Check your episode archives for content that performed well within the last year and use that for your next #ThrowbackThursday Tweet.