How to make your podcast stand out with impact on the timeline
Podcasters have a unique advantage on Twitter. The innate format of a podcast as a mixture of audio and article lends to creative possibilities on the platform.
Twitter has various formats and creative tools that can help make your podcast stand out online. You can keep it simple by creating a thread or adding images to your Tweet, or take your creativity to the next level by creating a Moment or going live with a guest. For more information on how to do each of these techniques, see below:
Retweet with comment
Go live with guests
For best practices and content ideas with these tools and formats, keep reading.
Use threads when one Tweet isn’t enough
Threads are a great way to tell a longer story and maximize space on the timelines of your audience. With a series of connected Tweets, you have the opportunity to add more context with copy or media assets.
Threads can be Tweeted all at once, or you can reply to the original Tweet later with updates.
Creative idea: If your podcast has multiple shows that are within a broader program or series, use a thread to share the various links.
Retweet with a comment to expand the reach of the original Tweet
A Retweet with comment works well for adding context, mentioning additional users, or adding in your hashtag. With this function you can also add your own media like images and GIFs.
Retweeting with a comment also works really well for replying to fans. Rather than replying directly to the original Tweet, Retweet with a comment using the reply so that your audience can see the context for your answer.
Creative idea: On a break between seasons? Retweet an older Tweet of your own with a comment to resurface one of your favorite episodes.
Have fun with emoji
Emoji are a great way to make Tweets more visual, and thus more eye-catching. They also show a more fun and human side to your Twitter presence.
Creative idea: Create a poll that uses emoji instead of text for the answers.
Go live with guests on Twitter
Did you know it’s possible to host live video or audio on Twitter? When people go live together, conversations on Twitter can have even more personality.
Any viewer you choose can become a guest broadcaster, and will be heard by everyone tuning in. You can host up to three guest broadcasters at a time.
Creative idea: Invite your co-host or producer to go live with you in advance of your latest episode. Use this time to hint at what the new episode will cover, and why you’re both excited about it.
Tweet a photo in real time
With Twitter you can either upload existing photos from your phone’s camera roll or capture them in the moment.
Photos are a great way to provide a face to the voice behind the podcast, offer audiences a behind-the-scenes look at the recording process, and ensure your Twitter feed is eye-catching.
Creative idea: Tweet photos from your live episode tour. When applicable, mention the photographer, venue, or organization you’re working with to add context to the event.
Record and Tweet video to support your live events
Your podcast is going on tour, and what better way to excite fans and potential live audiences than by sharing snippets of your events? Tweets with video can have high stopping power in people’s timelines. According to eMarketer, US digital video viewers will grow from 221.8 million to 239.2 million between 2017 and 2021.
On Twitter, videos autoplay when people scroll past them in the timeline, so use this format to share moments from your tour that audiences around the world can see.
Creative idea: Have the host of your show shoot a quick video to ask fans where you should bring the next live episode taping.
Tweet an image with a quote from the episode
Pull an impactful quote from your most recent episode and make it into an image. Be sure to include the quote’s speaker and the episode title in the image, and mention their username in the Tweet copy, too.
Creative idea: No matter how you decide to design your quote cards, include your logo within the image to help drive brand recognition.
Create and share an audiogram
Audiograms are short, captioned audio files with either a static or dynamic video that can be made with video software or apps. This format couldn’t be more perfect for helping podcasts stand out on Twitter, and lets the most powerful parts of your episodes shine.
Using your own video software or editing apps, you can upload your audio file and create content seamlessly.
Creative idea: Make and Tweet a few audiograms per episode to promote the show. Select a quote or sound bite from the episode that will drive the most curiosity. An audiogram should work as a tool for persuading people to click into the link and become a listener.
Include a Twitter Poll within your Tweet
Asking questions is an instinctive tactic for Tweeting more conversationally on the platform, and a way to make questions more interactive is to include a poll within your Tweet.
Polls are easy to create, and provide an organic way to organize fan responses and visually represent their votes.
Creative idea: Use polls to create a trivia game within your Tweet. Reply to your Tweet with the correct answer once the poll closes.
Enhance your storytelling with Moments
Moments are curated stories about what’s happening around the world — powered by Tweets. They’re an effective way to tell a big story or a smaller, more intimate one.
When you create your own Moments, you can loop in Tweets from your host, production company, or guests. Moment inclusion is another mechanism for discovery on Twitter and a great way to visually package your podcast.
Creative idea: At the end of your podcast season, create a Moment that includes Tweets promoting each episode link. Showcasing all your episodes in one place is a way to drive listeners back to an episode they may have missed. A Moment like this can also help highlight your podcast to new listeners.