Today’s the big reveal. Release a first look at your upcoming game or DLC. If you use a live stream to do this, consider simulcasting the stream to Twitter. Share some key talking points or highlights using LiveCut in real time. Let people know the release date and don’t forget to tell them when they can expect the next wave of information.
If you can, be sure to show actual gameplay along with your cinematic trailer (if you have one) during this reveal. Ultimately, people want to see what the gameplay experience will be like, rather than just a hyped-up trailer.