Twitter’s mission is to serve the public conversation, and it has bolstered the ability of millions of people to interact with one another as well as their public representatives, and for politicians and journalists to keep their finger on the pulse of the public opinion. It’s also a great place for organizations and nonprofits to build campaign momentum, and inform and educate audiences on important issues.
A timely, well-crafted message on Twitter can resonate around the world. Each Tweet represents an opportunity to show your organization’s voice and strengthen the relationship with your audience, but building a healthy, successful Twitter presence is about more than just how many Retweets you get.
To help you start changemaking on Twitter — whatever your nonprofit field — consider the following tips.