Twitter has changed the way the entertainment industry works and how publishers can connect directly to their audiences: in real-time, direct and ever-creative ways. Very often, entertainment publishers find themselves working with VITs (aka Very Important Tweeters) via editorial content, events, campaigns, or collaborations. Such opportunities open up a world of possibilities, and so many memorable moments have come to fruition from VITs connecting with their audiences on Twitter.
Whether it be a 34-strong cast of “Hamilton,” including Lin-Manuel Miranda, coming together for a global Twitter watch party to celebrate the Disney+ launch of the show, resulting in a #1 global trend, millions of Tweets along with extensive press pickup, or stars communicating directly with their fans via Twitter Q&As, as is the case weekly with “RuPaul’s Drag Race UK,” there is huge potential for creativity and engagement.
Here are some of the artistic routes you can explore when partnering with talent to drive conversation on Twitter.