Speaking of community, that seems to be a major draw for the folks who choose to be Super Follow Creators. Anthony again, to help us frame it: “I approach Super Follows, not like I'm selling candy, but like I'm selling a gym membership. You want to make sure they come back next week and work out and pay you again the next month and the next month. You're creating a culture; you're creating a community. The income helps incentivize you to do it, but just remember that you're building relationships.”
By spending extra time online with people who have shown their support for your content and who are interested in your output, you’re naturally going to form closer connections. Creators like Willis and Okla, who deal with more personal or private content, have found that Super Follows allows for more openness between them and their audience.
“I feel safer Tweeting to my Super Followers,” Okla says. “Having that private area on Twitter where people can feel comfortable communicating and I can give personalized advice to help is definitely one of the best things.”
And Willis agrees. “When it comes to skincare, people can be apprehensive about posting pictures of their skin on the internet,” she says. “Super Follows allows people to be more vulnerable because it's a smaller group of people. Then, it's easier for me to offer advice.”
When your audience is engaged and looking for even more content from you, Super Follows is a chance to offer them a space for extras and personalized access in exchange for their support. It’s the cherry on top of their timeline (and yours!)
*Super Follows is currently available to group of Creators in the US (iOS only). Their followers, in any country, can subscribe on both iOS and Android.