Whether it’s driving conversations around your brand, connecting with other industry leads, or building connections with your fans, Twitter presents a unique way for leaders to connect with the people that matter most.
Leaders like Disney’s Asad Ayaz, Microsoft's Satya Nadella, and HuffPost founder Arianna Huffington are using Twitter to humanize the brands they represent, connect with customers, and connect with colleagues and employees. Leaders are also sharing their thoughts about company updates, guiding brand messaging, and shaping their reputation, not to mention driving company culture and taking a stand on and promoting causes and ideals.
There are a variety of different Twitter tools and features you can use to start impactful conversations and grow your audience. Here’s a short product guide to help leaders looking to unlock their social superpower through Twitter.