For many people in the UK, Wimbledon signals the start of summer, but it’s often not the only huge sporting event taking place. In 2019, Wimbledon overlapped with the ICC Cricket World Cup, which was also held in the UK, and the 2019 FIFA Women’s World Cup in France, but that didn’t stop the tournaments from engaging on Twitter with one another and cheering each other on.
The nail-biting ICC Cricket World Cup final happened at the same time as the epic Federer vs. Djokovic match that left the entire nation flipping between the two events. Ever the good sports, Wimbledon Tweeted in support, with the ICC lobbing back their own supportive messages throughout the tournament, delighting #SportsTwitter to no end. Wimbledon also showed England’s Lionesses some love during their matches, as well as hosting the team after they returned from the semi-finals. For Willis, being part of this conversation was a no-brainer; “With such a phenomenal summer of sport, we were proud to play our part in helping to join up the stories for maximum impact.”
As in past years, Wimbledon also stoked conversation around the event with Twitter emoji. #Wimbledon has triggered a number of different emoji in the past, including the iconic grass court, a strawberry for their infamous strawberries and cream and, this year, the historic trophies awarded in the Ladies’ Singles and Gentlemen’s Singles finals. Affectionately known as #TheQueue, Wimbledon’s line of fans dutifully camping and waiting for their chance to watch tennis’ most prestigious tournament was also represented in emoji form, as was the #JoinTheStory emoji.