On Twitter people want to connect with their favorite brands, idols, and organizations.
A front row seat at Fashion Week is a hot commodity. Fédération de la Haute Couture (FHCM) wanted a way to stay connected to its audience and offer exclusive daily highlights of Paris Fashion Week. To do this, FHCM partnered with Twitter on a Like-to-Subscribe campaign, sending videos, photos, and Tweets capturing the best of the shows to fashion fans who subscribed.
K-pop stars have become the new faces of the front row, driving thousands of conversations about fashion. Leveraging the power of the platform during live events, K-pop artist and fashion icon Sandara Park also participated in the conversation around #PFW via a BlueRoom live at Twitter France.
As a guest of some of the iconic luxury brands during the Paris Fashion Week, Park mobilized her community via a live Q&A session. Fans were able to ask her questions about Paris Fashion Week and her favorite outfits during a live event that managed to gather over 234,000 spectators.