Twitter is a great way to build excitement for your music video launch.
To maximize viewership of your video, you need to get your fans informed, involved, and inspired. That can include everything from sharing sneak peeks of the video to hosting a contest where fans can actually take part in the creative process.
Crowdsourcing the talent for your video is an excellent way to create buzz around your project while also involving your fans — like when Janet Jackson used Twitter to recruit dancers for her next production.
Encourage fans to unlock exclusive content
Using Twitter’s Instant Unlock card, you can entice followers to click a link inside your Tweet to gain access to new and exclusive content. This can help to gamify your Tweets, increasing their viral potential. Check out this example from @xtina.