How To
Using video Q&As to promote your next movie
Generate interest and anticipation for upcoming movie releases and other events by hosting Q&A sessions on Twitter.
Nothing breaks down barriers between celebrities and their fans like a conversation on Twitter. Hosting video Q&As is easy to do, and gets fans excited and talking about your upcoming release. It’s also a great way to get them comfortable using hashtags in their Tweets.
Start by announcing when the Q&A session will take place
Include a hashtag your fans should use so you can see their questions. If you can include a photo or video with your announcement, even better.
Alert your fans that the Q&A session is about to begin
Remember to promote the session again right before it starts, to spark more interest and get those last few questions submitted.
Start the Q&A session with a video
Kicking off the session with a video increases engagement and reminds fans this is going to be a real- time Q&A session. Be sure to remind your followers which hashtag you want them to use.
Host the Q&A session from multiple accounts, if possible
Involving multiple personalities and using each person’s account to host the Q&A increases the number of potential followers for each session. Double the fans, double the engagement.
Answer questions from friends and colleagues
Encourage your colleagues to participate in your Q&As, and do the same for theirs. It’s always fun when celebrity friends and co-stars weigh in on the session.
End the session with a “thank you”
Be sure to wrap up the session and thank all your fans for participating. This offers another opportunity to promote your upcoming release.
