One of the most frequent questions we receive @TwitterSports is “How do I grow my account following?”
There is no simple formula for growing your followers. Using photos, GIFs, and live video in your Tweets all can help; making timely commentary also has a positive impact.
But the single best thing you can do to increase your follower count is to join the conversation and allow your voice to be heard. That will expose your account to new audiences, which is the key to an effective follower growth strategy.
Every day we see amazing exchanges that we like to call #OnlyOnTwitter moments, where members’ unique voices and personalities shine through. A few years ago it was common for a Twitter sports account to be full of bland, generic updates. But no more. That’s because Twitter members have discovered that accounts featuring a unique voice and personality garner more engagement and more followers, and retain them longer than those who play it safe. That doesn’t mean you need to be sarcastic or snarky. You can join the conversation on Twitter in many different ways, even if you operate one of the more protective or conservative accounts.