Amplify Pre-roll how-to guide

The Brand Safety Review tab is where you can view violations of our Safe for Ads Content Guidelines. In the tab you will be able to view the violation (and whether it is a demonetization or a strike) along with the reason for the violation.

Only the content monetized through Amplify Pre-roll program is subject to Brand Safety review.

Strikes are issued for more severe violations of the Safe for Ads Content Guidelines and could carry a penalty while demonetizations carry no penalty and are issued for content that might be unsuitable for some advertisers. Please refer to the Brand Safety Review tab for more information.

Yes, you can appeal strikes directly in the Brand Safety Review tab under Strikes > Request Review. Once clicked, a pop-up box will appear where you will be asked to give details into why you are requesting review of a strike. Once submitted, please give our team at least a week to review.

Publishers will be notified by their partner manager of their acceptance and will see a new “Monetization” tab in Media Studio. The program's Terms of Use will be displayed the next time the publisher logs into studio.twitter.com. These terms are non-negotiable.

Twitter will pay publishers sixty (60) days after the last day of the calendar month in which earnings occur. For example, June earnings will be paid at the end of August. Payments are sent automatically and an email notification is sent to the contact name in the payment details.

Invoices are not sent, but publishers receive an email when payments are issued. These emails include the publisher account ID, the earnings amount, and the invoice date. The earnings can also be found under the “Monetization” tab in Media Studio once they are processed.

The publisher’s “estimated earnings” are shown in the analytics tab. They are displayed on a two-day delay. All figures are estimates, and there can be deltas between the estimates and the final payment amounts. Please see the partner terms for additional details.

Each handle needs to be set up as its own payee. In Media Studio, publishers can assign an admin to the account, who can then use their own credentials to access that handle.

There is a $100 USD (or your market’s equivalent) earnings threshold for processing payments. Once a publisher hits this threshold, the payments will be sent.

If you have any questions regarding the status of any of your open payments, please contact us at contentpaymentsupport@twitter.com.

During the video upload workflow, publishers will have the option to select the “Monetize video” checkbox to opt a video into the program.

No, it’s the publisher’s choice as to what videos are opted into the program. This selection can be made on a video-by-video basis, or set as defaults in the account “Settings” area under “Monetization.”

Yes, mobile videos can be uploaded and opted into the Amplify Publisher Program on both iOS and Android.

Yes, publishers have the ability to block at both the individual handle level and the advertiser category level. Advertisers have the same ability to block publishers by handle or category.