Monetization
Monetize your content with Media Studio. Or browse our monetization FAQs.
1. Monetization overview
How to view analytics for a particular video:
Twitter offers two video monetization programs, Amplify Pre-roll, and Amplify Sponsorships.
Amplify Pre-roll
The Amplify Pre-roll program is an opt-in advertising program to serve pre-roll against your premium video content shared on Twitter.
The program was created to make it easy for publishers to monetize video content on Twitter, and also turnkey for advertisers to align with brand-safe content.
Those partners that are accepted into the program and develop a sponsorship package will have access to monetization functionality in Media Studio.
Find more information about this program here.
Amplify Sponsorships
The Amplify Sponsorships program allows you to align your premium video content via a one-to-one sponsorship with an advertiser (or many).
Sponsorships are the best way to drive meaningful reach and revenue for your brand and deliver premium alignment for advertisers who want to reach your audience.
Those partners that are accepted into the program and develop a sponsorship package will have additional monetization functionality in Media Studio.
Find more information about this program here.
2. Amplify Sponsorships
In order to monetize via Amplify Sponsorships, your Twitter partner manager will first need to generate the sponsorship package. Once that package is associated with your Twitter username, you can begin Tweeting into the package.
Please note that composing a new Tweet is the only way to add a video to a Sponsorship package. You cannot add previously created Tweets into a package — you must create a new Tweet following the instructions below.
How to monetize videos with Amplify Sponsorships:
- From your Library, click the Tweet button underneath the thumbnail.
- Within the Tweet compose window, enter your Tweet copy.
- Click the Monetize this video checkbox.
- You can update the following types of metadata (optional):
- Title
- Description
- Call-to-action URL - Select the correct package from the Monetization program dropdown.
- You can update additional monetization metadata (optional):
- Exclude advertiser @handles – unless promoted by your partner manager, ignore this field. - Click the Tweet button to immediately publish your new Tweet.
- From your Library, click the Tweet button underneath the thumbnail.
- Within the Tweet compose window, enter your Tweet copy.
- Click the Monetize this video checkbox.
- You can update the following types of metadata (optional):
- Title
- Description
- Call-to-action URL - Select the correct package from the Monetization program dropdown.
- You can update additional monetization metadata (optional):
- Exclude advertiser @handles – unless promoted by your partner manager, ignore this field. - Click the Tweet button to immediately publish your new Tweet.
How to monetize broadcasts with Amplify Sponsorships:
- Click on a broadcast from your Broadcasts list.
- Click the Tweet button underneath the broadcast preview player.
- Within the Tweet compose window, enter your Tweet copy (up to 280 characters).
- Click the Monetize this video checkbox.
- Select the correct package from the Monetization program dropdown.
- You can update additional monetization metadata (optional):
- Exclude advertiser @handles – unless promoted by your partner manager, ignore this field. - Click the Save button.
- Click the Tweet button to immediately publish your new Tweet.
- Click on a broadcast from your Broadcasts list.
- Click the Tweet button underneath the broadcast preview player.
- Within the Tweet compose window, enter your Tweet copy (up to 280 characters).
- Click the Monetize this video checkbox.
- Select the correct package from the Monetization program dropdown.
- You can update additional monetization metadata (optional):
- Exclude advertiser @handles – unless promoted by your partner manager, ignore this field. - Click the Save button.
- Click the Tweet button to immediately publish your new Tweet.
3. Amplify Pre-roll
In order to monetize via Amplify Pre-roll, your Twitter partner manager will first need to enable the monetization features for your username. Once that is completed, you will see a new Monetization button within the Media Studio top navigation bar. If you’ve just recently had this feature enabled, you may need to accept the Amplify Publisher Program Agreement at this point.
Please ensure that all of your content complies with our "Safe for Ads" Content Guidelines when monetizing content with Amplify Pre-roll.
How to set default Amplify Pre-roll settings:
- Click on the Monetization button within the top navigation bar and select Settings from the dropdown menu.
- To monetize all video or broadcast Tweets, check the boxes at the top of the page.
- To monetize all video or broadcast Tweets in particular countries, list the countries of choice in the form on this page.
- Set default categories on your videos using the Tag your content section (up to two categories).
- Optional: To exclude particular categories or advertisers from running alongside your content, specify the settings here:- Exclude advertiser categories- Exclude advertiser handles
- Click Save.
- Click on the Monetization button within the top navigation bar and select Settings from the dropdown menu.
- To monetize all video or broadcast Tweets, check the boxes at the top of the page.
- To monetize all video or broadcast Tweets in particular countries, list the countries of choice in the form on this page.
- Set default categories on your videos using the Tag your content section (up to two categories).
- Optional: To exclude particular categories or advertisers from running alongside your content, specify the settings here:- Exclude advertiser categories- Exclude advertiser handles
- Click Save.
Note: Even with default monetization settings set, you will still need to manually Tweet each video you want to monetize from Media Studio.
How to monetize videos with Amplify Pre-roll:
- From your Library, click the Tweet button underneath the thumbnail.
- Within the Tweet compose window, enter your Tweet copy.
- Click the Monetize this video checkbox.
- You can update the following types of metadata:
- Title
- Description
- Call-to-action URL
- Video category (required) - Optional: You can update additional monetization metadata:
- Exclude tags
- Exclude advertiser @handles
- Monetize in specific countries - Click the Tweet button to immediately publish your new Tweet.
- From your Library, click the Tweet button underneath the thumbnail.
- Within the Tweet compose window, enter your Tweet copy.
- Click the Monetize this video checkbox.
- You can update the following types of metadata:
- Title
- Description
- Call-to-action URL
- Video category (required) - Optional: You can update additional monetization metadata:
- Exclude tags
- Exclude advertiser @handles
- Monetize in specific countries - Click the Tweet button to immediately publish your new Tweet.
Note: If you have set default monetization settings, you can immediately Tweet the media, as the Monetize this video button and all other required fields will be pre-selected.
How to monetize broadcasts with Amplify Pre-roll:
- Click on a broadcast from your Broadcasts list.
- Click the Tweet button underneath the broadcast preview player.
- Within the Tweet compose window, enter your Tweet copy (up to 280 characters).
- Click the Monetize this video checkbox.
- Optional: You can update additional monetization metadata:
- Exclude tags
- Exclude advertiser @handles
- Monetize this video in these specific countries - Click Save.
- Click the Tweet button to immediately publish your new Tweet.
- Click on a broadcast from your Broadcasts list.
- Click the Tweet button underneath the broadcast preview player.
- Within the Tweet compose window, enter your Tweet copy (up to 280 characters).
- Click the Monetize this video checkbox.
- Optional: You can update additional monetization metadata:
- Exclude tags
- Exclude advertiser @handles
- Monetize this video in these specific countries - Click Save.
- Click the Tweet button to immediately publish your new Tweet.
Note: First ensure you are viewing Producer by clicking on the Producer button within the top navigation bar.
Monetization FAQs
Amplify Sponsorships
No, currently a new Tweet needs to get created each time you want to place a video into a sponsorship program.
No, you must select the program upon Tweeting. If this is not done, it is recommended that you delete that Tweet and then create a new one associated to the correct program.
No, you must delete a Tweet if it was incorrectly created.
Yes, it is possible to use one video across multiple programs, but it requires creating multiple Tweets — each one linked to different programs.
Please reach out to your Twitter account manager for more information.
Amplify Pre-roll: Set-up
Publishers will be notified by email of their acceptance and will see a new Monetization tab in Media Studio. The Amplify Publisher Program Agreement will be displayed the next time the publisher logs into Media Studio, the terms of which are non-negotiable.
Invoices are not sent, but publishers receive an email when payments are issued. These emails include the publisher account ID, the earnings amount, and the invoice date. The earnings can also be found under the Monetization tab in Media Studio once they are processed.
The publisher’s “estimated earnings” are shown in the analytics tab. They are displayed on a two-day delay. All figures are estimates, and there can be deltas between the estimates and the final payment amounts. Please see the partner terms for additional details.
Each handle needs to be set up as its own payee. In Media Studio, publishers can assign an admin to the account, who can then use their own credentials to access that handle.
There is a $100 USD (or your market’s equivalent) earnings threshold for processing payments. Once a publisher hits this threshold, the payments will be sent.
If you have any questions regarding the status of any of your open payments, please contact us at contentpaymentsupport@twitter.com.
Amplify Pre-roll: Publishing
No, it is the publisher’s choice as to what videos are opted into the program. This selection can be made on a video-by-video basis, or set as defaults in the account settings area under Monetization.
Yes, publishers have the ability to exclude at both the individual handle level and category level. Advertisers have the same ability to exclude by handle or category.
We only allow the selection of one category. Publishers should be specific and tag their content based on the category that best describes the video. We only allow the selection of one category.
Amplify Pre-roll: Broadcasts
Note: This information is only applicable if your Twitter partner manager has enabled the Amplify Pre-roll broadcast monetization feature for your username.
Just as we show estimated earnings for videos within your Library, this data will also be surfaced for broadcasts. Within Media Studio, open a monetized broadcast and click on the Analytics tab to view this information.
At this time, monetization of broadcasts can only be set during broadcast creation. After that point, it is not possible to enable monetization.
Yes, both live and replay broadcasts will be monetized as part of the program. As long as a broadcast is monetized at the time of creation, it may run with an advertiser pre-roll while it’s live or while it’s a replay.
We would recommend only using the content restrictions functionality if it is required for your content. If it’s not, we would suggest not including any restrictions on the broadcast to ensure the best performance within the marketplace.