Creators are ahead of the curve when it comes to viral trends and impactful cultural moments — they foster meaningful connections that resonate with audiences across the globe. This new series showcases the best and brightest creators on Twitter. For this edition, we’re talking to Tiara Willis, the makeup artist and esthetician bringing representation for women of color to the beauty industry.
I was about 13 when I got Twitter. My friends [and I] would always talk about makeup, and I was the go-to for makeup advice. When I was about 14, I had just started high school, and decided to make the platform specifically @MakeupForWOC. I Tweeted what my favorite foundations were, or what products I'd been enjoying, and posted about a lot of books that I really liked, kind of like a personal blog or a mood board of all my favorite things.
My friends would interact with it and Retweet, and their followers would see it and Retweet, and my following just kept growing. At the time, there really was no page or handle like mine, and I still don't think there really is. If someone wanted to learn about makeup for their dark complexion, people would automatically recommend me, because everything on my page was literally only about makeup for women of color.