Op-Ed | Notifications On
Notifications On for Mac Kahey
Creators are ahead of the curve when it comes to viral trends and impactful cultural moments — they foster meaningful connections that resonate with audiences across the globe. Notifications On showcases the best and brightest Creators on Twitter. For this edition, we’re talking to Mac Kahey, a.k.a. MacDoesIt, podcaster, video personality, and king of the hot take, about inside jokes and how Twitter has been with him through it all.
My Twitter is a place for me to lightly make fun of things and poke at whatever is on my mind. It’s satirical and reactionary comedy, but mostly I make my random thoughts into Tweets. I will have an idea and think, “how can I make this funny?” My brand has always been to be my authentic self and show my personality — I don’t have to keep up an image. I just have to keep up on what I’m feeling in the day-to-day.
My timeline also helps me stay on top of everything that’s trending, which is how I come up with my reactions to things in pop culture. I even keep up with the conversations that might be kind of serious, and I translate them to try to make them more swallowable and add a little comedy on top for my audience.
I love the directness of Twitter — it’s the fastest way for me to respond to people and for me to get a response. If I have a last-minute video that I’m filming, I can go to the timeline and ask for questions and ideas, and then boom! I have it all laid out for me. Like this Tweet that was about pancakes versus waffles — I was talking about which was better all day because we were having breakfast for dinner, and in the replies, people were “fighting” me in a joking way. My audience just gets my jokes. When we interact, it’s like, let’s keep this going; let’s talk about cheeses! It’s a safe space for people to be goofballs. It’s great when an inside joke catches on between me and my audience.
I’ve been making content for almost 10 years. There’s a whole generation of Creators online who have grown up and figured things out by watching people like me, so now I’m seeing the rewards. I’m in a reflective period right now, looking back on where I was around this time 10 years ago when I only had like 1K subscribers on my Youtube channel. If I could tell myself back then that I could afford a place on my own just through posting videos and Tweets on the internet, I wouldn’t believe myself. My strategy to get here has always just been to be diligent and consistent, but I’ve also had to learn how to step back and breathe, go outside. Creating content and staring at a screen all day can be taxing, so finding that balance can actually help you create more.
Twitter has come a long way. I remember when it was more like a texting app, but it’s great to see it actively changing and progressing with the times. As a podcaster who is always on it, I think having a place for people to actually talk is cool to see. I like going into Spaces and hearing from the communities that some Creators and brands have curated. Listening to those conversations is cool because that’s what Twitter is about, forming those communities. Audio is just easy to access too, especially if you’re good at multitasking. I love finding new ways to interact with my people, and using Spaces seems like a fun way to do it. I just have to figure out how to add it into my everyday life.
I follow people who just make me crack up, like Sarah Lugor. The things she Tweets and Retweets make me burst out laughing the most. Also, Anania, our humor is very much the same, and everyone is always trying to push us to collab, so maybe that’s in the future. Whenever a music artist or drag queen follows me on Twitter though, I publicly freak out. Even though I am born-and-raised in LA, I don’t go out and meet celebrities much. I make those connections through Twitter.
When you’re starting out [as a Creator], know what you want to do and don’t get extremely caught up in the numbers. That can be very discouraging. Just always try to be as certain as possible about where you want your content to go because the more confident you are, the more people will resonate with you.
Hear more from the best and brightest creators on Twitter in the Notifications On collection.