What's the most underrated Twitter feature?
It's the mute button, without a doubt. Blocking someone can cause drama, but when it comes down to it, who you interact with, what you consume, and what you allow in is really up to you. The mute button allows me to set boundaries without the added drama of a screenshot that says “XYZ blocked me” and that becoming a thing.
And if we could grant wishes, with the exception of the edit button, what’s the one feature you’d ask for?
A random dog picture reaction button would be really great. One of the things that the player base across the brands that I've supported all agreed on, was that dogs were the number one thing they loved. The world could just be a better place with more dog photos.
Twitter is all about the conversation. How do you decide what conversations or replies to engage with?
Even just Liking a Tweet has such a profound impact for a player because it's saying, “Hey, I see you. I acknowledge you. I see that you said this thing or I see that you made this thing.” You can't put a dollar amount on how valuable that is.
It's easy to interact with the positive conversations, obviously, but sometimes it's also important to interact with the stickier ones. It's important to ask myself, “do I think this conversation will bring value?” It doesn't have to be two parties who agree on something going into a conversation. Sometimes the two parties are at odds and that can be good because you can glean insight on why the other party has thoughts or feelings that they do and that's an opportunity for growth.
An easy no-go for me is going into a conversation where you know that the person on the other end just has the goal of being hateful or bringing you down. The phrase “don't feed the trolls” rings true no matter what industry you're in.
Throwing friendly shade at other accounts — yay or nay?
Yay (ish) because there is so much nuance to this, especially as a brand. We aren’t afraid to be cheeky, but you see that tactic a lot these days, and it doesn’t always sit right with me.
Including more than one hashtag — yay or nay?
It’s a no, unless legal makes me.
Using emojis to replace words — yay or nay?
I never do that.