Introducing LiveCut: A new way to create video clips for Twitter
Video plays an important role on Twitter, helping people see the best of what’s happening around the world. For the last five years, SnappyTV, Twitter’s real-time video-clipping service, has helped our publishing partners create real-time video clips from their broadcasts.
Today, we’re excited to introduce LiveCut, Twitter’s new media publishing tool that integrates SnappyTV’s core functionality into Media Studio, Twitter’s content management platform for publishers.
We designed LiveCut to be easy, fast, and free in order to meet the needs of social video producers, whether you’re part of a global media company or a one-person production team.
With the addition of LiveCut, Media Studio becomes a one-stop shop for publishers’ video needs, empowering them to launch a live broadcast, cut video clips from it, and share them across Twitter within a single platform.
Additionally, publishers are now able to launch private broadcasts, share broadcasts across teams, and create and monetize video clips.
What LiveCut means for SnappyTV
With the launch of LiveCut, we have decided to sunset SnappyTV by December 31, 2019. We’re confident that we’ve created a product that seamlessly serves video publishers’ live-clipping needs on Twitter and, looking forward, will continue investing in it to develop new features that expand its functionality.
As we’ve worked to make video clipping part of a streamlined workflow within Media Studio, we’ve taken care to consult with partners who use SnappyTV as an everyday tool, to ensure publishers’ needs are met by LiveCut.
Liverpool FC is one of several video publishers who participated in our LiveCut beta program. Earlier this summer, they leveraged it for a live broadcast of the 2019 UEFA Champions League trophy homecoming.
“It was great to be able to share this incredible occasion with our fans all over the world in real time,” said Adam Hulme, head of social media for Liverpool FC. “The club utilized Twitter’s LiveCut tool to capture and deliver short, shareable, memorable, and now iconic clips within a matter of minutes, and with ease.”
We understand how valuable SnappyTV is as part of the Twitter video ecosystem and are committed to helping our partners through the process of transitioning their video-clipping workflows to LiveCut.
To help you transition to LiveCut over the next several months, we’ve created a series of resources, best practices, and how-to guides for SnappyTV users.
Snappy TV Transition