Creator Insiders is a research community exclusive to creators on Twitter. The goal is for Twitter to better understand creator needs and, ultimately, be a better partner in elevating creators and their content. Community members create content across a spectrum of topics, but they all have one thing in common: A desire for genuine, meaningful, and lasting opportunities — many of which they use Twitter to find.
Since its launch last summer, the community has grown to over 230 creators in the US and UK who specialize in a wide variety of industries, such as opinion and commentary, lifestyle, tech, and gaming. We have already conducted several Creator Insider studies for internal teams, which helped shed light on creator identities, goals, and expectations, as well as approaches to brand partnerships.
These studies revealed around 80% of current* Creator Insiders believe that Twitter helps them reach their goals. Going into 2022, members of the community have set ambitious goals for themselves. From growing newsletter readership to creating more digital products (NFTs) to earning more paid partnerships, the creators are already working toward a successful year of content creation.